A premier online dealer of custom apparel and add-ons, Bluefly launched Eyefly, a completely new company dedicated to eyewear. What exactly is special with this new company is that consumers can purchase many frames and prescription eyewear via the online store due to their relatively low price in comparison with other traditional eyewear stores. Eyefly was driven by the principle that not all eyewear is made the same hence they made it certain that their site can cater to their unique needs. To make this happen, Eyefly worked with Ron Bongo and Corra Technology in utilizing the functionalities and flexibility of Magento to develop a revolutionary e-commerce site.