A top web based retailer of designer brand apparel and add-ons, Bluefly launched Eyefly, a totally new company dedicated to eye wear. What is special with this new business is that consumers can purchase multiple frames and prescription lenses via the web because of their remarkably low price in comparison with many typical eyewear stores. Eyefly was influenced by the proposition that not all eyewear is created the same hence they made it sure that their site can cater to their unique requirements. To accomplish this, Eyefly collaborated with Ron Bongo and Corra Technology in using the features and flexibility of Magento to develop a cutting edge e-commerce website.